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Aquaculture production is meaningless unless distributed and consumed. Most of the time, the technology generated addresses production, never mind distribution and consumption. Experts say that if production is to be increased, distribution "from the point of production to the point of consumption must complement the increase." As fish production increases, marketing must be efficient to allow it to expand.
Suggested CitationSurtida, M. B. (2000). Aquaculture marketing.
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